Six things to consider when choosing a reviews website to promote your training
Getting reviews for your training courses can feel like a leap of faith, especially when you’re using an independent site. But if you’re confident in the quality of your courses, a training feedback platform can be one of the most powerful tools to build trust, improve your SEO, and attract more learners.
So, what should you look for when choosing the right course feedback platform?
Important considerations include how trustworthy the site is, whether it's optimised for search engines, how easily it integrates with your website and social media, and whether you can customise the feedback experience.
In this blog, we’ll walk you through each of these areas to help you choose a platform that works for your training business and your learners.
First things first, what are feedback platforms?
Feedback platforms, such as Coursecheck, are digital tools that enable organisations to collect, manage, and analyse feedback from their users, customers, or learners. For training providers, a feedback platform helps gather course reviews, understand learner satisfaction, and showcase quality publicly, all in one place.
Six things to consider when choosing a review website to promote your training
Not all review platforms are designed with training providers in mind. Some focus on general product reviews, others prioritise large-scale corporate learning. To get real value, you need a course feedback platform that supports your goals, from building trust to improving visibility and collecting actionable insights.
Before we explore each point in more detail, here are six key things to look out for when choosing a platform:
- How trustworthy and credible the platform is
- Whether it’s optimised for search engines (SEO)
- How easily it integrates with your website and social media
- Whether you can respond publicly to learner feedback
- How well it supports embedding reviews into your site
- The level of customisation available for your feedback surveys
Let’s explore each of these areas further.
1. How trustworthy and credible the platform is
When it comes to training reviews websites, trust is everything. So what steps does the site take to ensure that all course reviews are genuine and where a review breaches the site’s rules, how is this dealt with, and how promptly. And what about confidentiality? Make sure you know who owns the data that’s being collected, how securely it's being stored, what rights each party has to use the data and what happens if you stop using the site.
2. Is the course feedback platform optimised for search engines?
Search engines like reviews because they perceive them as authentic and rate them higher than other forms of content. But reviews on their own will not guarantee you a place on the first page of any search results. People search for courses using keywords, so to be effective, it’s essential that reviews be displayed alongside a full description of the relevant course, especially when using a course feedback platform to boost visibility and credibility in search. The SEO benefits can be significant and not something to miss out on.
3. Can the reviews be integrated with social media?
Social media can be hard to control but we all know how powerful it can be. So having submitted a review, make sure it’s easy for learners to share their comments on social media without having to create a new post from scratch. And make sure that it’s easy for you to track what’s being said and by whom.
4. Is there a right to reply on the platform?
In the event of a negative comment – or indeed an extremely positive one, it’s important that you have the ability to respond promptly and publicly with a carefully worded comment of your own. Time is of the essence, so there should be a means of alerting you to any feedback that might require a response.
5. Can you easily integrate the training feedback into your website?
If you’re getting positive feedback on an independent training reviews website, then you’re going to want to make the most of it by integrating it into your own website. Check how easy that is to do, and if there’s a particular course you want to promote, then you’ll want to be able to filter the reviews so that only reviews about that particular course are displayed.
6. Can you configure the platform's survey form?
Like many training providers, you probably already collect feedback from everyone you train. But if you can configure the survey form on the reviews website, then you may find you can kill two birds with one stone and adopt it as your primary customer survey tool. You will likely want to ask some questions that may not be suitable for a public website, so it’s essential to know whether you can control what gets published and what doesn’t.
Want to improve the quality of the feedback you collect? Check out our guide on what makes a good feedback form, packed with practical tips for designing forms that give you clearer insights when it comes to analysing feedback.
What is the best tool to collect feedback?
The most effective tool for collecting feedback depends on your specific goals. General survey tools, such as Google Forms or SurveyMonkey, are easy to use but often lack features tailored to training providers seeking high-quality feedback.
A dedicated training feedback platform, such as Coursecheck, offers features like verified reviews, automated surveys, SEO benefits, and seamless website integration, making it ideal for providers who want to collect, manage, and promote feedback professionally.
Conclusion
Choosing the right training feedback platform can make a real difference to how your courses are perceived, improved, and promoted. From trust and SEO to integration and customisation, every detail counts when it comes to collecting meaningful, actionable feedback.
If you’re ready to turn learner reviews into a competitive advantage, start your free trial with Coursecheck and see how simple, powerful feedback can transform your training business.