About this course
Course Overview
This intensive three-day programme is designed for business leaders who want to move beyond AI hype and deliver tangible commercial value. It bridges the gap between understanding AI and applying it strategically, equipping participants with the frameworks, tools and confidence to drive measurable ROI.
Participants will explore both predictive and generative AI, build and test real use cases and develop a clear, organisation-ready AI strategy. The programme combines strategic thinking with hands-on execution, ensuring leaders leave with practical outputs, not just ideas.
METHODOLOGY
This is a highly interactive, application-led programme designed for experienced professionals. Learning is delivered through a blend of:
- Real-world case studies across multiple industries
- Hands-on AI exercises using leading tools
- Live group-building sessions (e.g. predictive models, AI-powered apps) to design and test AI use cases
- Peer discussions and structured debates on strategic and ethical topics
- Facilitated presentations with feedback focused on ROI and business impact
Participants will actively build, evaluate and present AI solutions throughout the programme.
PREREQUISITES
To maximise value from the programme, participants should:
- Have access to a laptop with Excel or Google Sheets
- Have access to ChatGPT and/or Claude (paid versions recommended) to fully participate in hands-on exercises. A single month subscription (typically around 20) is sufficient for the programme and ongoing subscription is completely optional.
- A minimum of three years of professional experience in a business or leadership role
- Be comfortable engaging in hands-on, practical exercises
- Be open to experimentation, collaboration, and strategic thinking
No prior coding experience is required.
Who Should Attend?
This course will be of most value to professionals who are responsible for driving innovation, growth, efficiency, transformation or performance improvement, including:
- Business leaders and functional heads exploring AI opportunities
- Individuals tasked with identifying and delivering AI-driven ROI
- Organisations seeking to move from experimentation to scalable AI adoption
What you will learn
Learning Objectives
By the end of this programme, participants will be able to:
- Identify and prioritise high-impact AI opportunities aligned to business goals
- Distinguish between predictive AI, generative AI and emerging agentic approaches
- Apply practical frameworks to evaluate AI use cases and ROI potential
- Build and test AI-driven solutions using modern tools
- Understand key risks, limitations and governance considerations
- Develop a clear, actionable AI strategy for their organisation
- Lead AI initiatives with confidence across technical and non-technical teams