An effective introduction to Marketing and Marketing Strategy

Description

This comprehensive one day programme will help you understand the key concepts and skills of marketing to enhance your knowledge and confidence when involved in the marketing decision-making process.

By the end of this course you will be able to:

- demonstrate a knowledge of key marketing principles, tools and techniques.
- discover the importance of product positioning.
- understand what is effective communication with customers.
- confidently deal with basic marketing issues.
- understand how to measure the effectiveness of marketing actions.

What you will learn

Introduction to Marketing
Understanding the difference between sales and marketing
Marketing - the full package
What we're looking at today; Marketing light!
Identifying the role and scope of marketing
The key marketing principles and terminology
What is The Marketing Mix
Different marketing techniques
Overview of concepts:
- e-marketing
- benchmarking
- relationship marketing
- PR