Description
Drive long-term growth and client loyalty with this focused 1-day Strategic Account Management training course. Designed for sales professionals, account managers, and business development leaders, this course equips participants with the tools to manage high-value accounts strategically. Learn how to deepen client relationships, identify growth opportunities, and align solutions with business objectives. Through practical exercises and real-world case studies, participants will develop a proactive, consultative approach to account management that delivers measurable results. Ideal for those managing key clients and looking to build sustainable, mutually beneficial partnerships.
What you will learn
Learning Objectives
- Understand the principles and value of strategic account management.
- Identify and prioritise key accounts based on business potential and alignment.
- Build long-term client relationships through trust and value creation.
- Develop account plans that align with client goals and drive growth.
- Collaborate cross-functionally to deliver tailored, strategic solutions
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