
Description
Targeted, persuasive writing is an essential aspect of written communication in any successful organisation. Effective writing styles convey a professional and credible message and project the correct image. From formal reports to composing e-mails, polished communication is key.
What you will learn
Writing to communicate: -
- Identifying the barriers to understanding the written word
- Style and Language
- The principles of effective business writing
- Accuracy, brevity and clarity
- Presenting a positive image
- Readability and plain English used to effect
- Letter Writing
- Using a systematic approach to planning, writing and editing
- Effective openings and closings
- Using different approaches to convey different messages
- Complaints, apologies, getting action, requesting information
- Practical exercises
- Basic Grammar and proof-reading tips
- Punctuation
- Common grammatical errors to avoid
- Editing and checking the finished document
- Minutes
- How to draft effective minutes
- Reports
- Structuring reports, externally and internally
- Techniques for breathing life into a report.