Ethical selling - an introduction to effective selling skills


Our Ethical selling programme is an excellent one-day, hands-on workshop that introduces sales people that are relatively new to sales, or who have had no formal professional sales training, to the concept of effective selling. It includes carefully and skilfully investigating and identifying the true needs of the customer and demonstrating to them the value of your product or service in meeting their need. We concentrate on the fundamentals of salesmanship whilst going well beyond traditional sales concepts. Your competitors may be quick to 'dive to the bottom' on price in order to gain market share, however this training programmes focuses on how to stay firm on price and increase sales by convincing customers of the value you offer.

What you will learn

By the end of this course each delegate will be able to:

Understand why people buy
Use a systematic approach for contacting and selling to customers
Set meaningful business and personal objectives for every sales call
Make worthwhile appointments on the phone
Design an agenda for meeting a potential customer for the first time
Recognise and respond to buying signals
Use simple, but effective, communication skills to establish what their customer really wants
Identify and sell the benefits, not the features of the products
Close a sale successfully

Further information

Cosensa Learning and Development
Cosensa Learning and Development
1 Day
Aberdeen, Belfast, Birmingham, Cumbria, Edinburgh, Glasgow, Inverness, Leeds, Liverpool, London, Manchester, Newcastle Upon Tyne, Stirling

Contact Information

Cosensa Learning and Development

Adelaide House
1 Falcon Road
BT12 6SJ