Selling and Sales Management

Description

Target audience:

  • Sales and marketing directors
  • Sales and marketing managers
  • Sales and marketing executives
  • Sales and marketing practitioners and staff

What you will learn

Upon completion of this sales management courses, you will be able to understand:

  • Selling in its historical role and its place within marketing and a marketing organisation.
  • Different types of buyers and their thinking.
  • The institutions through which sales are made – channels, including industrial, commercial and public authority selling.
  • Selling for resale.
  • International selling as an increasingly important area in view of the ever increasing ‘internationalisation’ of business.
  • Preparation for selling, the selling process and sales responsibility.
  • Recruitment, selection, motivation and training, and how salespeople must be compensated from a managerial standpoint.
  • Sales budgets and how it is the starting point for business planning.
  • Techniques for sales forecasting and why it is strictly a responsibility of sales management and not finance.

Further information

London Business Training & Consulting (LBTC)
Provider:
London Business Training & Consulting (LBTC)
Duration:
1 Week
Price:
£2,625 (ex VAT)
Availability:
Scheduled dates
Course type:
Classroom
Locations:
Dubai, London

Contact Information

London Business Training & Consulting (LBTC)

ONE LYRIC SQUARE
Hammersmith
London
W6 0NB

Credentials

Locations