The Chartered Insurance Institute (CII)

Business:

The Chartered Institute of Insurance (CII) is the professional standards body for the insurance industry.

Goal:

The CII were training over 8,000 people per annum and collecting feedback using paper forms which would be collected at the end of each training course, then sent off every 3 months to an external company who would report on the data. For a training organisation of this size, the sheer volume of paper caused problems and the whole feedback process was slow and paper-heavy.

Results:

The CII can now show that their courses are of extremely high quality - essential for a professional body. And because Google values reviews, Coursecheck has also delivered SEO benefits and generates regular training enquiries. The CII also benefits from the Coursecheck automated feedback summary reports so if there are any issues, these can be dealt with immediately.

Coursecheck appears on Google search results pages. That gives us a marketing element that we didn’t have before and we’ve had enquiries that we would never have received otherwise.

Nick Plastow, Training Operations Manager