This course is ideal for anyone looking to improve their existing publications and marketing material. In this very hands-on course we will look at work you or your company have produced in the past and find ways to inject your designs with fresh ideas.
What you will learn
Analyzing your lay-out: What works and what doesn’t work?
The psychology of design and visual codes
How to find inspiration for new ideas
Working with typefaces
Creating interesting type combinations and treatments
Creatively working within your brand guidelines
Designing pages with no pictures
Use of colour and choosing an appropriate palette
Fixing common lay-out problems
Re-thinking your page ‘furniture’
Dealing with large ads or heavy picture content
Creating exiting covers, inserts and adverts
Making sure you’re getting the most out of your DTP package