Social Media Advanced – Taking your Social Media for Business skills to the next level.
This 2-day training course is a follow up on the Social Media Essentials workshop and is aimed at providing people and businesses the practical skills to develop, implement and measure the success of their social media strategy. This course is a perfect fit for those who are serious about using social media to attract new business, improve brand awareness or increase customer service.
Who is this course for?
Anyone interested in learning how to leverage social media to grow their business. This class is perfect for anyone who works in marketing who would like to learn how to use, implement and measure the success of their social media strategy to increase sales, develop your online reputation, improve customer service or to become recognised as experts in their market.
What you will learn
Social Media Strategy
Focus on all aspects of developing social media strategy and plan: Identifying objectives, establishing governance, analysing stakeholders, select technology, completing the SM plan, launching the programme.
Social Media Listening
Understanding the importance of online listening for brand protection, sentiment analysis, customer service, market and competitor analysis. How to set up online listening dashboard and how to use to prevent/manage and online crisis.
Learning how to optimise your facebook page to improve customer engagement, increase traffic through Facebook advertising, develop custom landing pages, incorporate existing website content into Facebook.
Understanding the power of Linkedin Search, Linkedin company page and Linkedin groups to build communities and drive engagement. Ensuring consistency in branding and messaging on employee linkedin profiles.
How to use advanced Twitter techniques and tools to make better use of your time, and how to interact with others to grow your audience.
Visual Social Networks
How to use visual social networks like Youtube, Instagram, Snapchat and Pinterest to drive engagement and grow communities.
Focus on Social Media publishing tools for scheduling (Hootsuite, Buffer etc.) and for Content Calendar (Trello, Google Drive). Frequency of posting, what’s the best time to post.
Social Media Analytics
Learn how to mine the analytics provided by the major social media platforms and crunch the numbers in new ways. How to turn data into insights to revise your social media and content strategy.