SEO 101 Yellow Belt


In this session you will learn exactly what SEO is, and why it is important to business in 2018. You’ll discover the biggest changes Google made to their search algorithm. You’ll also find out about the latest trends in people’s search behaviour, and the impact of mobile and local searches. You’ll learn how to calculate SEO’s potential impact to your business, and how to determine ROI, by looking at all available SEO opportunities from a business perspective.

Finally in this session, you’ll find out how to start with SEO, where to focus, and what techniques to use, so your business can appear first in Google search positions.

On completion of this lesson, you will be able to:

Understand search in 2018 – How search engines work, and how people search.
Use different methods to display more information about your page in Google search results, not just general information.
Understand the impact of mobile and local search to your business.
Identify SEO opportunities for your business by calculation the extra revenue SEO will bring in, and define the optimum SEO budget.
Describe the main techniques that will improve your SEO position.

What you will learn

Theory and hands-on training. In this session, you will take a complete overview of your current SEO status. You will look at your website, reviewing the main SEO issues. You will prioritise them in order of their impact on your ranking, so you can fix them to improve your ranking in the most effective way. You’ll learn how you should monitor and measure your SEO performance data. You will also learn how to monitor your competitors, and find out how to use their weaknesses for your benefit. Finally, you’ll be introduced to the most effective SEO tools.

On completion of this lesson, you will be able to:

Identify and analyse your current SEO status.
Understand your biggest SEO opportunities.
Track and measure your SEO performance in the most effective way, whether you’re doing it in-house or using an agency.
Monitor your competitors’ SEO activity.
Choose from the best free and paid SEO tools.

Further information

Academy Class
Academy Class
1 Day
Scheduled dates
Course type:
Virtual delivery

Contact Information

Academy Class

12-13 Clerkenwell Green