Writing Content That Sticks

Description

If you’re not telling your story, who’s going to read it?

Reading your market, re-thinking your story and how you need to tell it. Then, ‘how do I know it’s good?’ – measuring your content for grammar, punctuation and readability. With practical hands-on practice. Writing it, doing it!

What you will learn

Research formats, ideas stimulation
Brand consistency and personality, voice and tone
Reader types
Avoiding writing just ‘noise’
Creating a content strategy, research and plagiarism
‘Story stacking’, hooks, subject headers, styling.
Writing techniques and structure
Crafting, cutting and dicing powerful content
Straplines and subject headers
Dual readership
How to measure content quality
Press releases
Social Media

Further information

Academy Class
Provider:
Academy Class
Duration:
2 Days
Price:
-
Availability:
Scheduled dates
Course type:
Classroom
Locations:
London, Glasgow, Manchester, Leeds, Vilnius

Contact Information

Academy Class

12-13 Clerkenwell Green
London
EC1R 0QJ

Locations