If you’re not telling your story, who’s going to read it?
Reading your market, re-thinking your story and how you need to tell it. Then, ‘how do I know it’s good?’ – measuring your content for grammar, punctuation and readability. With practical hands-on practice. Writing it, doing it!
What you will learn
Research formats, ideas stimulation
Brand consistency and personality, voice and tone
Avoiding writing just ‘noise’
Creating a content strategy, research and plagiarism
‘Story stacking’, hooks, subject headers, styling.
Writing techniques and structure
Crafting, cutting and dicing powerful content
Straplines and subject headers
How to measure content quality