This comprehensive one day programme will help you understand the key concepts and skills of marketing to enhance your knowledge and confidence when involved in the marketing decision-making process.
By the end of this course you will be able to:
- demonstrate a knowledge of key marketing principles, tools and techniques.
- discover the importance of product positioning.
- understand what is effective communication with customers.
- confidently deal with basic marketing issues.
- understand how to measure the effectiveness of marketing actions.
What you will learn
Introduction to Marketing
Understanding the difference between sales and marketing
Marketing - the full package
What we're looking at today; Marketing light!
Identifying the role and scope of marketing
The key marketing principles and terminology
What is The Marketing Mix
Different marketing techniques
Overview of concepts:
- relationship marketing