Story Works is for anyone who needs to communicate more persuasively, deeply, emotionally or powerfully with their audience. This may include senior leaders, managers and anyone else in an organisation who has to be compelling in their presentations, team talks or meetings.
Storytelling is one of the most powerful ways of communicating. It’s timeless, it’s proven, yet it’s so often underutilised by organisations when it comes to getting specific messages across to a myriad of different audiences.
This programme shows how to embrace storytelling skills to get those messages across in the most engaging and effective way.
WHY THIS HELPS YOUR ORGANISATION
Communication is one of the most crucial arteries of any organisation but can often become clogged because people are ineffective communicators.
This can inhibit audience reaction so this programme helps delegates to develop positive communication skills and shows them how to use the best tools, to ensure people are more likely to hear their message, be persuaded by their view and compelled to act.
What you will learn
By the end of the course delegates will:
- Understand why stories are the most powerful communication tool;
- Create and shape their own stories successfully for different audiences;
- Know how to persuade and sell to an audience more convincingly;
- Appreciate how to use framing and images to manage arguments and ideas.